Everybody knows that starbucks coffee has one of the highest price coffee in the world. To discuss, what makes it so special? Why can it maintain such a high price during recession? As a student who is attending courses in the department of commerce, I am willing to analyze this trend to you.

To begin with, starbucks always gives people a clean and ancient style of decoration from its outward appearance, which makes people feel it is the right place to drink a cup of coffee. When you are lured into the coffee shop, a intense smell of coffee rushes into your nose, meanwhile, you can see the clerks are busy making coffee for customers. While they hear the bell on the door they will look at you and say "welcome" sincerely as if you were their boss. When you walk straight to the ordering desk, you can see various kinds of coffee and beverages and snacks on the menu, every coffee has its own special flavor, and the beverages, called as Frappies, are milkshakes and smoothies made of coffee and coffee-related ingredients, which offer you the opportunity to choose the ones you like. After you pay the unbelievable high price, you will search for a seat to wait. The sight first appear may be several customers sitting in a wooden chair chatting joyfully with jazz music playing in the shop. Soon you will feel relaxed, and will start to apprecieate their pictures and decorations inside. When you recived your coffee, you can add more milk or coco powder as much as you like. Sitting in your sooden chair or youcan pick a sofa instead, it will be a relaxing and comfortable times there. In the last, enjoy your coffee!!

I think that the reason that people in taiwan love starbucks alot is due to the price of the coffee is expensive, because when you have a starbucks on hand most of the people will consider you as rich, I think the coffee there is as same as the one you buy in the convient store. It is just that starbucks makes the coffee looks elegant and delicious to drink. Starbucks will seldom have a "buy one get one free" discount, and during the day lots of people will gather to buy coffee. It doesnt mean that they all love starbucks coffee, its just because it is cheap!!!While in the end, I just want to say you like it you drink it , if not, then dont!!